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MARKETING

A personal gift card was perfect for Monsoon’s target consumer, which could be created by Facebook and on Monsoon’s website.  This marketing strategy was shown to be launched at Christmas, Valentines Day and birthdays throughout the year for a 12 month period using various marketing tools to promote. Frequent future measurements were identified to see if sales had increased within gift cards.

 

Monsoon was the chosen retailer to develop a marketing strategy through the use of Social Media. The 6p’s, SWOT analysis, PEST analysis and questionnaires were used to identify Monsoon as a retailer. Looking at current marketing and Social Media within competitors a Social Media marketing plan was then made.

 

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